Raw materials are selected from the best coffee - growing regions in Vietnam, Cau Dat Arabica - Lam Dong, Robusta Buon Ma Thuot - Dak Lak, following a 10-step process of controlling high-quality specialty coffee and 10 standards of Specialty Coffee Association - SCA, investing in modern machinery and latest technology from Italy and Japan to ensure the removal of coffee pests, substandard beans and the retain of healthy nutrient and the original flavor.