According to the flow of history, coffee has been introduced into the lives of Vietnamese people for more than 100 years. Over the years, coffee still has value as a specialty and is still present in the lives of Vietnamese people despite significant self-transformation steps, creating a typical coffee culture in the past and present with the trend of developing growing with the strong third wave of coffee, associated with increasing coffee quality.
- Traditional coffee culture
- Imported coffee culture
- High-quality coffee culture
TRADITIONAL COFFEE CULTURE
Vietnam is famous for its unique street culture that is unmistakable with an interesting, rustic and popular way of enjoying coffee, chosen by many "coffee lovers".
Attached to the street coffee culture is filter coffee with the traditional black, thick, bold, bitter taste, watching the small bitter drops slowly and waiting to enjoy seems to be a hobby of coffee addicts.
Vietnamese coffee is a drink to slowly "contemplate". Drinking a cup of coffee can take from 30 minutes to… 1 hour or more. It simply takes 10 to 15 minutes to wait for the filter coffee to "drip", and then slowly sit down and talk to each other. Vietnamese people drink coffee to enjoy, but rarely drink it in a hurry, that's why the taste is also felt much more clearly.
The coffee drops filtered through the filter are the most concentrated coffee drops, containing all the essence of the coffee beans, leaving nothing out. Vietnamese milk coffee is strong from coffee to milk, because of the use of condensed milk. Many people who are not used to drinking strong coffee may "fain" because of being drunk with coffee, but after "sobering up" again, no one does not recognize the uniqueness and attractiveness of this drink.
However, according to traditional consumption habits, coffee is often roasted at a dark bitter level, impregnated with some other ingredients such as butter, soybeans, corn, etc. to add flavor to the coffee. But today, the trend of impregnated coffee is on the decline because of the bad effects on health from unknown raw materials as well as some profit-driven parts, so they create poor quality products.
IMPORTED COFFEE CULTURE
Life is more and more modern and dynamic, with the development of tourism and the modernization of young people, modern coffee lines take the throne. Machine-made coffee with quick, convenient take-away coffee with a lighter coffee flavor, gradually won the hearts of coffee drinkers in the busy work cycle.
Accompanying the imported coffee culture is pure, rustic roasted coffee that gradually takes the place of impregnated coffee.
The coffee beans are roasted at a moderate level, not marinated, making consumers feel more secure when using coffee.
HIGH-QUALITY COFFEE CULTURE
Living standards are increasing day by day, consumers are more and more strict in choosing products, the market's innovation needs, quality requirements as well as more demanding taste.
Coffee growers, collectors, processors, roasters also have to change the criteria to meet. Thanks to increased health consciousness. Vietnamese people gradually replace the old way of making coffee with a new one according to international standards. The concept of high quality coffee and Specialty coffee was born to meet the need to protect health, ensure the natural and original taste of coffee.
High Quality Specialty Coffee is strictly controlled by the processes from the growing area to the roasting factory to the hands of the consumer, carefully screened so that no impurities are left with modern machinery technology. with the same recipe for mixing quality coffees to balance the taste and ensure the taste of consumers.
Specialty coffee is a specialty with regional flavor, scored according to SCA's scale and meets new experiences with different methods and preparation tools of coffee connoisseurs.
Along with the wave of world coffee, Vietnamese coffee culture is constantly developing but still retains its own identity.
